A sticky bonus, quite simply put, is a bonus that cannot be withdrawn. People that have been in line with online casino websites for sometime are probably used to the old style of bonuses in which you would deposit money into your online real money casino account and then have a bonus added to your account based on whatever percentage and maximum the online casino was offering at that time. Then, you would go ahead and start wagering money at the different games in an attempt to get to the wagering requirements that had been set forth by the casino to begin with. Then, when all was said and done, you would be able to extract the money and the bonus from the casino account once the wagering requirements had been met.
Some online casinos have determined that such an arrangement is highly detrimental to them in the future and for that reason have decided to remove those normal bonuses from consideration and instead introduce something that they are calling a sticky bonus. Instead of being allowed to withdraw the bonus, the sticky bonus effectively sticks to your account. There are no wagering requirements and no withdrawals of this bonus allowed. Essentially, it is added to your account in the same way a normal bonus would be, but you can only utilize this bonus to wager at the tables. Any amount of money that you win through the wagering of the bonus money then counts as a normal bonus that can be withdrawn after wagering requirements are met. Also, you lose your money before you lose the sticky bonus, meaning that if you wager and lose more money than your deposit, you will then have nothing left to withdraw.
The basic premise of the sticky bonus is intended to take the initiative away from the player and give it to the online casino, essentially allowing them to run the show as they see fit. Considering the fact that casinos already have the advantage in any game that you sit down to play, such actions are morally dubious at best and have the risk of hurting the casino/player relationship at worst. This is why many online casinos have categorically rejected sticky bonuses and why many players refuse to play at online casinos that offer them.
In the end, deciding whether you will go after a sticky bonus and try to use it to your advantage is a personal decision that only you can make. There are strategies that players have come up with as an attempt to utilize the sticky bonus to their advantage, but they are much more long term in nature than normal bonus strategies. They can be done however, which is why most professional online bonus collectors collect sticky bonuses anyway.
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